The following is an excerpt from an interview for the Opportunista, a network and resource for women entrepreneurs. Rochelle Bailis, the co-founder of StoryCraft, talks about the surprise twists and turns in her life that lead up to starting a business.
Recent Posts by Rochelle Bailis
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
— Seth Godin
Since the very first e-commerce purchase in 1994, the process of buying products online has evolved more rapidly. The complex, multi-channel retail industry we know today has created a unique dilemma for modern brands.
There is a painful truth that every e-commerce brand eventually needs to face:
In the wake of globalization and discount retail giants, consumers can probably buy similar products to yours in a heartbeat. For less. With fast, free shipping. So why should they shop with you?